The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They're also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
- Making the Most of the App Store. The App Store is the world's safest and most vibrant marketplace, giving you the opportunity to deliver your apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 countries and 40 languages. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.
- Think of Alfred as Spotlight with a dash of Siri. It's an application launcher, but it can do a lot more than just that. With Alfred, you can quickly perform calculations, execute web searches, and find word definitions, among many other functions.
Is the Camera in Use By Another App? One thing that's quite easy to forget is that the camera can.
Categories
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
Today Tab
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple's unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
Games and Apps Tabs
The App Store is also the world's best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app's content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app's product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Tell us your story.
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.
Apple Original shows and movies from Apple TV+. Just the premium channels you want. Thousands of movies to buy or rent. Popular streaming services and cable TV providers. It's personalized and expertly curated, so you'll discover the best of what's on. And it's all in the Apple TV app. On all your screens. It's the ultimate way to watch TV.
Apple TV+ streams critically acclaimed Apple Original shows and movies, only on the Apple TV app.
Learn moreWatch nowTake control of your channels. Now you can quickly and easily subscribe to just the channels you watch — like Showtime, Starz, CBS All Access, and Noggin. There are no new apps, accounts, or passwords needed for up to six family members, and you can even watch offline.
Apple Tv App On Imac
Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of movies, including all the latest blockbusters. Now you can buy, rent, and watch right inside the app — as well as watch everything you've previously purchased from iTunes.
Streaming services, streamlined. Easily discover all your favorite shows from streaming services including Disney+, HBO Max, Amazon Prime Video, Hulu, and more — all inside the app.
Raised by Wolves is available on the Apple TV app with an HBO Max subscription**Watch cable TV outside
the box. Enjoy all the top-rated prime-time TV shows, live sports, and news — from leading cable providers — on demand right in the Apple TV app.
Apple TV+ streams critically acclaimed Apple Original shows and movies, only on the Apple TV app.
Learn moreWatch nowTake control of your channels. Now you can quickly and easily subscribe to just the channels you watch — like Showtime, Starz, CBS All Access, and Noggin. There are no new apps, accounts, or passwords needed for up to six family members, and you can even watch offline.
Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of movies, including all the latest blockbusters. Now you can buy, rent, and watch right inside the app — as well as watch everything you've previously purchased from iTunes.
Streaming services, streamlined. Easily discover all your favorite shows from streaming services including Disney+, HBO Max, Amazon Prime Video, Hulu, and more — all inside the app.
Raised by Wolves is available on the Apple TV app with an HBO Max subscription**Watch cable TV outside
the box. Enjoy all the top-rated prime-time TV shows, live sports, and news — from leading cable providers — on demand right in the Apple TV app.
If you like: Billions
Edge-of-Your-Seat Thrillers
Personalization. Like you've never seen it. Discover more of what you love — including movie and show suggestions picked just for you, and dedicated selections based on everything you like to watch from all the different apps you use.
New & Noteworthy
COMEDY
How To Delete Apps On Imac
Insecure
Issa and Molly's friendship is tested in a season of hard truths and sharp comedy.
ANIMATION
Weathering With You
Boy meets girl—with amazing powers—in a sweet, poetic anime feature.
MUSICAL
Hamilton
The App Store is also the world's best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app's content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app's product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Tell us your story.
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.
Apple Original shows and movies from Apple TV+. Just the premium channels you want. Thousands of movies to buy or rent. Popular streaming services and cable TV providers. It's personalized and expertly curated, so you'll discover the best of what's on. And it's all in the Apple TV app. On all your screens. It's the ultimate way to watch TV.
Apple TV+ streams critically acclaimed Apple Original shows and movies, only on the Apple TV app.
Learn moreWatch nowTake control of your channels. Now you can quickly and easily subscribe to just the channels you watch — like Showtime, Starz, CBS All Access, and Noggin. There are no new apps, accounts, or passwords needed for up to six family members, and you can even watch offline.
Apple Tv App On Imac
Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of movies, including all the latest blockbusters. Now you can buy, rent, and watch right inside the app — as well as watch everything you've previously purchased from iTunes.
Streaming services, streamlined. Easily discover all your favorite shows from streaming services including Disney+, HBO Max, Amazon Prime Video, Hulu, and more — all inside the app.
Raised by Wolves is available on the Apple TV app with an HBO Max subscription**Watch cable TV outside
the box. Enjoy all the top-rated prime-time TV shows, live sports, and news — from leading cable providers — on demand right in the Apple TV app.
Apple TV+ streams critically acclaimed Apple Original shows and movies, only on the Apple TV app.
Learn moreWatch nowTake control of your channels. Now you can quickly and easily subscribe to just the channels you watch — like Showtime, Starz, CBS All Access, and Noggin. There are no new apps, accounts, or passwords needed for up to six family members, and you can even watch offline.
Buy. Rent. Watch. All inside the app. Welcome to the new home of thousands of movies, including all the latest blockbusters. Now you can buy, rent, and watch right inside the app — as well as watch everything you've previously purchased from iTunes.
Streaming services, streamlined. Easily discover all your favorite shows from streaming services including Disney+, HBO Max, Amazon Prime Video, Hulu, and more — all inside the app.
Raised by Wolves is available on the Apple TV app with an HBO Max subscription**Watch cable TV outside
the box. Enjoy all the top-rated prime-time TV shows, live sports, and news — from leading cable providers — on demand right in the Apple TV app.
If you like: Billions
Edge-of-Your-Seat Thrillers
Personalization. Like you've never seen it. Discover more of what you love — including movie and show suggestions picked just for you, and dedicated selections based on everything you like to watch from all the different apps you use.
New & Noteworthy
COMEDY
How To Delete Apps On Imac
Insecure
Issa and Molly's friendship is tested in a season of hard truths and sharp comedy.
ANIMATION
Weathering With You
Boy meets girl—with amazing powers—in a sweet, poetic anime feature.
MUSICAL
Hamilton
There's magic in the revolutionary musical's original cast performance.
Apps On Macos
COMEDY
Insecure
Issa and Molly's friendship is tested in a season of hard truths and sharp comedy.
ANIMATION
Weathering With You
Boy meets girl—with amazing powers—in a sweet, poetic anime feature.
Choose from the editors' choices. Watch Now gives you the freedom to explore curated recommendations, handpicked by our editors, that guide you to the best of what's on — across all your apps.
It's game on. Being a fan
has never been easier, with wider and more in-depth coverage of your favorite teams. Browse by sport or league, and get live scores and notifications for close games.
A dedicated Kids section. For kids of all ages. You can easily find great shows selected just for children — categorized by character, topic, and even age — unless your kids find them first.
The Apple TV app is everywhere. The Apple TV app is already on your favorite Apple devices, as well as streaming platforms, popular smart TVs, and AirPlay‑enabled devices. Just open the app to start watching.
Update to the latest version of iOS to discover the new Apple TV app.
Apple TV Plus
Get 1 year of Apple TV+
free when you buy
an Apple TV 4K.**
Apple TV 4k
Apps On Imac
Cinematic in
every sense.
AirPlay
And just like that,
it's on TV.
How To Update Apps On Imac
Learn more